Project Overview
This case study details my role in the development of TopBlock, a pioneering decentralized pixel art collaboration platform.
On TopBlock, artists from around the world create pixel art that is minted as NFT, guaranteeing an equal share of the profits after its sale.
The design process involved extensive research into emerging technologies, prototyping with tools like Figma and Webflow, and iterative testing, resulting in a platform that harmonizes the allure of pixel art with the principles of decentralized finance.
On TopBlock, artists from around the world create pixel art that is minted as NFT, guaranteeing an equal share of the profits after its sale.
The design process involved extensive research into emerging technologies, prototyping with tools like Figma and Webflow, and iterative testing, resulting in a platform that harmonizes the allure of pixel art with the principles of decentralized finance.
Inspiration
Drawing inspiration from Reddit's r/Place and Noun DAO, TopBlock melds community-driven creativity with equitable compensation.
Empathizing
Through thorough market research, I identified our core audience as tech-savvy art enthusiasts keen on NFTs.
Objective
My goal was to create a simple and easy-to-use application that would provide an engaging experience.
The Design Journey
Incorporating blockchain into a user-friendly interface presented a unique challenge. Inspired by popular design tools, I developed a pixel art-themed interface that skillfully balances modern UX principles with a classic aesthetic feel.
Prototyping and Testing
Utilizing Figma and Webflow, I created interactive prototypes, conducted A/B testing, usability sessions, and surveys. The iterative feedback process led to several refinements, improving clarity, readability, and overall user experience.
The Final Product
TopBlock features a collaborative canvas for live art creation and an integrated NFT auction system.
Conclusion
Topblock has profoundly influenced my design philosophy. It has highlighted the need for adaptability, ongoing learning, and staying abreast of digital trends.
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